Fusion Marketing Power has the ability to create customized key target panels for both online and in-person connections.  These panels typically share not only demographic characteristics and product purchasing patterns but psychographic traits, shaped by mutual life stages or  national events.  Unlike some of their peers, this panel is screened to be exceptionally articulate and attuned to new developments in the marketplace – or whatever other direction we send them in.  We engage them regularly in blogs and journals, and we periodically bring them in for deep dive discussions or group interchange.

The Trendspotters Panel is another source from which we gain information about interesting new product finds (and their perceptions and expectations of them).  The serendipitous details reported in their blogs and journals can shed a light on other new product opportunities, need-gaps to be filled, or simply better understanding that leads to better marketing.