Fusion Marketing Power connects companies with consumers so they stay deeply attuned to how their products and services can become, or remain, indispensable parts of consumers’ lives. We help our clients shed light on those “fuzzy areas”— uncovering deeper insights into consumer thoughts, motivations, emotions, and needs. These insights, in turn, inspire the new innovations, products and revenue streams that give companies a competitive edge.

Our methods are market-tested and proven effective. That’s why we’re the research partner of choice for some of the world’s leading retailers and manufacturers. Our integrated and customizable tools enable companies big and small to better serve existing customers and attract new ones. These tools include:

• Focus Groups, from traditional moderator-led groups to innovative and multi-sensory formats that enable powerful, direct interactions between marketing teams and consumers.
• Ethnographies and IDIS for deeper exploration of underlying motivators or the frank discussion of sensitive topics.  These in-depth interviews engage consumers where they shop and live to observe and better understand their real habits and pattern.
• 24-Hour Boot Camp Workshops designed for cross-functional team members to witness first-hand and align on the key differentiating behavior and emotive forces that drive your target’s behavior.
• Online Forums and Trendspotter Panels for continual interactions with key audiences over time that reveal their marketplace “finds,” frustrations, and trend hot buttons.