Advanced Statistical Tools
Fusion brings an array of proprietary or tried & true advanced analytics that enhances and adds a deeper level of understanding.
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OPTIMIZATION
such as…OPTI-KAN effectively prioritizes functional & emotional elements for greatest lift and weights each by potential volume. Applications include product development/improvement, claims and messaging.
![](http://www.fusionmarketingpower.com/wp-content/uploads/2016/04/segmentation-uai-258x192.png)
SEGMENTATION/NEED STATES
such as…Cluster Analysis groups consumers/products/occasions so that those within the same group are more similar to each other than to those in other groups. Applications include target marketing & market understanding.
![](http://www.fusionmarketingpower.com/wp-content/uploads/2016/04/exploratory-uai-258x192.jpg)
EXPLORATORY DATA ANALYSIS
such as…Multidimensional Scaling (MDS) identifies objects which overlap in terms of a particular dimension such as overall appeal, benefit delivery, needs satisfaction, etc. Applications include menu item reduction; concept, flavor, claims or bundling redundancies; consumer perceptions, etc.
![](http://www.fusionmarketingpower.com/wp-content/uploads/2016/04/refinement-uai-258x195.jpg)
IMPROVEMENT/REFINEMENT
such as…Penalty Analysis links diagnostic performance on sensory or perceptual metrics with any associated penalty on likeability. Applications include direction for specific enhancement.
![](http://www.fusionmarketingpower.com/wp-content/uploads/2016/04/probability-uai-258x296.jpg)
PROBABILITY MODELS
such as…Bayesian Networks is a probabilistic graphical model that represents a set of random variables and their conditional dependencies. Applications include predicting promotion effectiveness, emotional connections, brand share, etc.
![](http://www.fusionmarketingpower.com/wp-content/uploads/2016/04/pricemodeling-uai-258x119.png)
PRICE SENSITIVITY MODELING
such as…Gabor–Granger is one simplistic method for generating a price demand curve and identifying the ideal price for a new product or service.
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STATISTICAL TECHNIQUES
such as…Correlation is one which identifies whether and the degree to which pairs of variables are related. Applications include derived importance, hypothesis testing, etc.
![](http://www.fusionmarketingpower.com/wp-content/uploads/2016/04/decisiontree-uai-258x187.png)
DECISION TREES
such as…Random Forests outputs a prediction value via the assembly of a series of relational decision trees. Applications include path to purchase, key drivers, customer loyalty direction, etc.