We are unlike any other research firm.

A different kind of research company

We help you connect the dots so you don’t have to.  That’s what experience gives you.  We use tools that work and continually improve methods to stay current with the dynamic and ever-changing research landscape – both qualitatively and quantitatively.  We quickly and effortlessly onboard each project’s needs so that we continually move knowledge forward and don’t replicate what’s already been done. Our work builds confidence, empathy and business clarity.

No bait and switch at Fusion.  You work with seasoned senior executives throughout the duration of the project because we know how frustrating it can be to have a savvy salesperson sell you the project and disappear until the final presentation.  That’s why our executives switched from big box research firms to Fusion’s boutique style of research.  We need to be hands-on in order to be a valuable partner.

We tailor the project scope to your needs and budget.  We understand that research is often iterative and recognize there is never a one size fits all.  Our purpose is to build your arsenal not make it overflowing with information that never gets used.  No project is too small or too large – it’s really dependent on what you need to learn within the budget that’s been set.  And our system efficiencies and lean staff allow us to do it faster than anyone else.

We have a unique ability to distill complexity into simple truths that inspire brand teams.  We don’t overwhelm the findings with data overload and mundane headlines.  We use the power of graphics and storytelling to create impact.  Our work reflects our passion for creativity, excitement for discovery and the daily enjoyment of partnering with our clients. We dig deep, work efficiently, and pay attention to the details so you don’t have to!

Our team has counseled marketing and research executives within dozens of leading consumer products and services companies including:

  • Food (including dairy, refrigerated & frozen)
  • Beverages (soft drinks & juices)
  • Health & Beauty Aids
  • Cosmetics
  • Retail, Food Service & Restaurants
  • Soft Goods & Consumer Durables
  • Beer, Wine, Spirits
  • Pet Care

We work over and over again with the smartest companies in the world to shape brands of all sizes and maturity -  iconic and start-ups.  We’re so proud of our entire portfolio and we’d love to share it with you, but our work is top secret to keep our clients’ edge in the marketplace.